Atico Mining Corp V.ATY

Moving Forward

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( BW)(CA-E-COLOR) ATI Bundles E-Color's 3Deep Technology for Fury Pro and Rage Fury Maxx; Product Line to Feature Unique Color Accuracy Product Business Editors/High-Tech Writers SAN FRANCISCO--(BUSINESS WIRE)--March 8, 2000--E-Color, Inc., the industry's leader in web color accuracy, announced today that ATI Technologies Inc. will license E-Color's(TM) 3Deep(R) for their Rage Fury Pro(TM) and Rage Fury Maxx(TM) product lines. 3Deep enables online gamers to see stunning color detail, combined with ATI's enhanced character animations like never before available. "ATI's position on the forefront of technology makes teaming with E-Color an obvious move," said Matt Skynner, senior group product manager, visual products group. "ATI is committed to delivering the ultimate display tools for screaming graphics enhanced by E-Color's 3Deep." Appealing to both gamers and game developers, 3Deep provides vivid, realistic graphics by making precise adjustments to the Gamma settings of video cards and monitors, matching the exact specifications as intended within the game. 3Deep's key objective is to further enhance ATI's consumer hardware. Together, they deliver vibrant colors, accurate shading and a visual competitive edge without requiring time consuming adjustments and system tweaks online gamers usually find necessary. Another benefit of E-Color's technology is True Internet Color(R), which is quickly becoming the standard for accurate color on the Internet. ATI products now display 3Deep's distinctive logo, notifying consumers that they are getting the ultimate online 3D gaming experience. "ATI is always looking for cutting edge ways to increase gamers' competitive edge," said Paul Denarda, ATI group manager: ISV, business development & marketing. "With E-Color's 3Deep technology, we protect games from washout and ensure that the renderings look exactly as the designer intended, giving the gamer a visual advantage over their opponent." 3Deep technology lets the player see the game as the developer intended, reds are vibrant, blues are not washed out. Responding to consumer demand, 3Deep gives the online player the "see first, shoot first" advantage in online skirmishes and True Internet Color accuracy when surfing the web. With 3Deep players enjoy better effects and unprecedented realism without tweaking the monitor or video card and the added advantage of no delays or distractions during play. About ATI Technologies Inc. ATI Technologies Inc., the world's largest supplier of 3D graphics and multimedia technology, designs, manufactures and markets innovative and award-winning multimedia solutions and graphics components for the personal computer, set-top box, consumer electronics appliance, and e-appliance markets. An ISO 9002 company, ATI is the world's leading supplier of video and 2D/3D graphics accelerators to OEM and retail customers. Founded in 1985, ATI employs more than 1,800 people at headquarters in Thornhill, Ontario, and in offices in the United States, Germany, France, the United Kingdom, Ireland, Barbados, Malaysia, Japan and Hong Kong. ATI is a public company whose shares trade on the Toronto Stock Exchange and Nasdaq. About E-Color, Inc. E-Color is the industry leader in electronic color matching technology for consumers. Creating the standard for maintaining color fidelity on the Web, True Internet Color allows consumers to enjoy a compelling and accurate e-shopping experience and enables e-retailers to control the image and brand experience for their consumers, thereby improving sales. E-retailers such as Bloomingdales.com, MXGonline, Indulge.com, Lucy.com, Art-Ex.com and JCrew.com have already licensed True Internet Color. Leading monitor and system manufacturers including ADI, Acer Peripherals, Compaq, Hitachi, IBM, and Samsung have licensed E-Color software for their monitors. Graphics card vendors such as Creative Labs, 3D Labs, Appian Graphics and VideoLogic also bundle E-Color software with their products. For more information visit the company's newly designed website at https://www.ecolor.com. Note to Editors: E-Color, 3Deep and True Internet Color are registered trademarks of E-Color, Inc. All other trademarks are property of their respective companies --30--rl/sf* gdr/sf CONTACT: E-Color, Inc. Tamara Perkins, 415/777-8500 ext. 29 [e-mail] or ATI Technologies, Inc. Brian Chadderton, 905/882-2600 [e-mail] KEYWORD: CALIFORNIA INTERNATIONAL CANADA EUROPE LATIN AMERICA ASIA PACIFIC INDUSTRY KEYWORD: ELECTRONIC GAMES/MULTIMEDIA INTERNET MARKETING AGREEMENTS