Could it be they're brilliant?
That the truth is that they have a worthless property, and they are telling us? They'll sell all the stock the own and all they can create out of thin air to us poor fools, then they'll come out and "clarify" things, telling us they really meant that they had 0.018 g/t. CNBC will get hold of the story, and we'll be the laughingstock of the internet stock boards.
Holiday cheer from the Heel.... :)