RE: Executives With Skin In the GameWell, this is exactly the problem. Do you know any company that gave away 20% of the shares to insiders, while they are not buying?
The Generals get options in order to use their ties and connections. And you need this kind of tricks, because your product can not sell itself, since it is not good enough. And they can give options as long as they have you guys who continue to buy unfulfilled promises.
I moved ahead, but I still wish you all good luck.
Shlo