Press Release Source: MEGA BRANDS INC. On Tuesday June 8, 2010, 7:30 am EDT
MONTREAL, QC, HOLLYWOOD, CA, and NEW YORK, NY, June 8 /CNW Telbec/ - The Jim Henson Company has awarded MEGA Brands Inc. (TSX: MB - News) a multi-year, global licensing agreement to develop construction toys based on the new animated hit children's series, DINOSAUR TRAIN, MEGA Brands announced today.
MEGA Brands was granted the rights to develop all-new construction toy sets based on the exciting world of DINOSAUR TRAIN including characters such as Buddy, the curious young Tyrannosaurus rex. The Mega Bloks licensed product offerings will launch in North America in the spring of 2011 and worldwide in the fall.
"DINOSAUR TRAIN brings new characters and adventures to our preschool construction portfolio, offering young children a fun new way to enjoy the Mega Bloks experience," said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "The Jim Henson Company is a global leader in delivering top-quality properties that are both entertaining and educational, and we look forward to working together to combine our market leading preschool construction brand with this great license."
"We look forward to working with world-class toy partner MEGA Brands to introduce a compelling new construction line that allows kids the opportunity to create their own Dinosaur Train world," said Melissa Segal, Senior Vice President Global Consumer Products for The Jim Henson Company. "MEGA Brands brings exceptional innovation and creativity to their preschool toys, which makes them a great partner to develop exciting products tied to DINOSAUR TRAIN."
Created by Craig Bartlett (Hey Arnold!) DINOSAUR TRAIN airs on PBS KIDS(R) and embraces and celebrates the fascination that preschoolers have with both dinosaurs and trains while encouraging basic scientific thinking skills. Each 30-minute episode includes two 11-minute animated segments featuring Buddy, an adorable preschool age Tyrannosaurus rex and his adoptive Pteranodon family. Also included are live action sequences featuring well-known paleontologist, Scott Sampson, Ph.D. Dr. Scott brings to life the show's natural science and natural history curriculum for preschoolers as he gives specific facts about dinosaurs and compares their features to animals of today.