Advertising...I recall reading that Capital Alliance will spend most of the SEG seed money on advertising the service. I hope I remember this correctly but I believe the largest part of these ( 10 million $) will be used to promote the SEG site.
The delays in launching the site are frustrating but I think it's better to get a well working Beta site than one that is just thrown together at concept level.
I couldn't imagine this company " throwing together" any activity. They are fast tracking to secure market share while ensuring all the pegs "fit". This just keeps getting better. Good luck all...Ken