A COMPANY DRIVEN WITH COMPASSION AND A PASSION FORJust peruse the press releases, the press, the unsolicited commentary – Google FLKI, it’s a company that will impress, a company I think you’ll want to add to your portfolio for intermediate growth and profit; if you do, you’ll have company, about 4 200 shareholders – and here is but one of the reasons why ;
Falken, publicly trading under symbol FLKI, is a global player in its industry, but it is also well known for its presence, side by side with military and disaster relief crews everywhere in the world where disaster strikes ; Haiti, New Orleans, Norway, France, Thailand, the Philippines, South America, and now Japan to name but a few. This is a company with a heart far larger than its size would suppose – but with a know-how and product mix first on the check off list of must haves in military and disaster relief campaigns – ignoring other Falken core businesses such as its leadership positions in the automobile after-market, professional vehicular care, and industrial applications, but only for the sake of this article.
Manuel Garcia, Communications Officer contacted for this article following a most recent press release about the company's participation in the Japanese relief effort said : “Falken Industries, is driven by a passion to make a difference in people's everyday lives. It shows in its commitments to research and development, in recruitment, and as Japan demonstrates once again, in supporting humanitarian relief and disaster management efforts.” These are core to the company’s commitment to develop technology solutions, tools, and practices that can foster social and economic change.
Through partnerships with leading nongovernmental organizations (NGOs), international humanitarian organizations, and government organizations, Falken finds innovative ways to lend its expertise and familiar technology to help make communities more resilient in disaster prevention, preparedness, response, and most importantly their recovery and rebuilding.
The response phase includes the mobilization of the necessary emergency services and first responders in the disaster area. This is likely to include a first wave of core emergency services, such as firefighters, police and ambulance crews. When conducted as a military operation, it is termed Disaster Relief Operation (DRO) and can be a follow-up to a Non-combatant evacuation operation (NEO). These may be supported by a number of secondary emergency services, such as specialist rescue teams.
There is a need for both discipline (structure, doctrine, process) and agility (creativity, improvisation, adaptability) in responding to a disaster. Combining that with the need to onboard and build a high functioning leadership team quickly to coordinate and manage efforts as they grow beyond first responders indicates the need for a leader and his or her team to craft and implement a disciplined, interative set of response plans. This allows the team to move forward with coordinated, disciplined responses that are vaguely right and adapt to new information and changing circumstances along the way.
The aim of the recovery phase is to restore the affected area to its previous state. It differs from the response phase in its focus; recovery efforts are concerned with issues and decisions that must be made after immediate needs are addressed. Recovery efforts are primarily concerned with actions that involve rebuilding destroyed property, re-employment, and the repair of other essential infrastructure. Efforts should be made to "build back better", aiming to reduce the pre-disaster risks inherent in the community and infrastructure. An important aspect of effective recovery efforts is taking advantage of a ‘window of opportunity’ for the implementation of mitigation measures that might otherwise be unpopular. Citizens of the affected area are more likely to accept more mitigation changes when a recent disaster is in fresh memory.
Falken and its leading global product line Clean Plus@ have come to set the standard for the industry. Around the world, military and emergency relief crews use Falken anti-microbial, disinfectant, degreasing and radiation cleansing technology to address the things that are important to them and to protect crews and victims alike. Falken understands that many of the products it conceives that businesses and consumers use to be more productive, can also help government, inter-government, and nongovernmental organizations meet the challenges of providing humanitarian assistance and disaster relief.
Falken technologies promote efficient performance and resolves issues taxing the decision-making process in the prevention, preparation, response, and recovery phases of a disaster. Falken is committed to utilizing its global distribution network to support disaster preparedness and contingency planning to pre-stage materials before a disaster strikes.
The rising incidence and severity of natural disasters in recent years has prompted Falken to take a hard look at how it should be responding to these situations. The pressure from employees, shareholders, governments in its operating markets and the world community to become involved is significant. What should the company do to provide positive support in the relief or recovery phase of a disaster?
Facing the reality of three major disasters in 13 months, with, argue some scientific luminaries, a fourth likely to hit the California Coast, Falken is striving to facilitate its response time. As a consequence, it has also initiated an in-house service that improves multi-agency operational effectiveness through collaboration and information-sharing. Clean Plus® hand, body and surface cleansing, degreasing and disinfection products can as a consequence find themselves where they are needed most in the shortest time periods. Falken’s communication processes also enable governments to reduce costs and more effectively detect and prevent threats to citizen safety, and to prepare for, and respond to, critical incidents. First responders with the necessary situational awareness can thereby integrate their assessments directing Falken product shipments to the most affected areas, pinpointing tracking and identifying critical infrastructures thereby enabling nongovernmental organizations and doctors to deliver medical care to the most remote areas of disasters.
Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates inM Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.