worth repeatingWhen investing in young companies, it all starts with "People"(aka management) ...their reputation, ability to deliver and experience...so far, give Mr. Lucatch an A+ (especially for adding the likes of Dr. Kiss himself)
Next comes "Market"...is it hot and growing...give social network and instant communication another A+
Then comes "Product"...really not sure about this one but it looks very real and the timing is perfect.
After that, watch the $$$$ flow.
Really as simple as it gets IMHO.
GL all Longs and may the bashers and shorters KMA!!!
DLS