Intertainment Media Inc. ("Intertainment" or the "Company") (TSXVENTURE: INT)(OTCBB: ITMTF)(FRANKFURT: I4T) announces that its socialmedia, real time, language translation platform, Ortsbo.com(www.ortsbo.com), continues to accelerate, reaching 13.1 MillionUnique Monthly Users, month over month for the period ended April 25,2011. Since launch in late July 2010, Ortsbo has recorded over 183Million minutes of User Engagement, over 129 Million Page Views,approximately 40 Million Unique Users and in excess of 58 MillionOnline Sessions. All of the Ortsbo performance metrics are validatedindependently through 3rd party verification including GoogleAnalytics.
In the past week, Ortsbo has generated over 17 Million minutes ofUser Engagement, 12.9 Million Page Views, 6.2 Million Online Sessionsand 4.8 Million Unique Users, a new record of Unique Users.
According to Google Analytics reports, over 80% of users visit Ortsboweb sites directly and are not using search engines or third partyreferrals. With over 110,000 Facebook Fans, over 15,000 joining thisweek, and over 12,500 Twitter followers, the Company continues toexperience viral growth opportunities.
Gene Simmons Live & Global - May 20, 2011 - Online at Ortsbo.com
On April 20, 2011 Ortsbo announced that together with internationalrock legend, accomplished global entrepreneur, Ortsbo businesspartner and spokesman, Gene Simmons and sponsor Live Nation willpresent Gene Simmons Live & Global, an interactive global eventallowing people all over the world to chat with Mr. Simmons in 53languages. The event will be broadcast from the Rodeo Ballroom of theBeverly Hills Hotel on Friday, May 20, 2011 beginning 7:30 amPacific. Users can register at Ortsbo.com
Ortsbo Revenue Opportunities:
Unlike other social media platforms that may experience limitedrevenue opportunities, Ortsbo has been developed with the ability, intime, to generate revenues from a number of key sources, including,but not limited to:
Social Media - as with many other social media platforms likeFacebook, MySpace and Twitter, Ortsbo has initiated advertising andsponsorship programs, allowing advertisers to reach users, throughcustomized offers, on demand and targeted advertising. To maximizelong term value, Ortsbo has made advertising available to companiesaround the globe and has been sharing its independently verifiedanalytics with existing and potential advertisers.
Email - Ortsbo has developed an email translation platform thatsimply "plugs-in" to existing email applications. The first of thesecoming to market shortly is Ortsbo for Microsoft Outlook, or "O4O".The product allows instant translation of email with originallanguage attachments. Ortsbo has launched a pilot web site andexpects to make it publicly available shortly. The email plug-inmodule will retail for $29.95 US. Ortsbo also offers a secure,multi-user, multilingual chat module for the commercial market.
Licensing & RSS Feeds - Ortsbo is currently negotiating with a numberof firms for the implementation of its licensed translation and RSSfeed programs. These programs allow gaming, entertainment, dating andother online entities to provide their users with instant translationof text based conversation, creating a "one language environment".Ortsbo's RSS Feed platform allows users to receive feeds in almostany language. Revenue for these programs is based on paid licensingfees that may include upfront implementation fees and time, usagebased payments.
Private Chat Networks - Ortsbo has developed the ability fororganizations to implement their own, private, encrypted and securechat platforms that can be tailored to a single language ormulti-language capabilities. These programs are currently availableand the Company is working on partnership sales channel models. Thisproduct is available on a bulk, time based payment model or through aseat, or users based payment model.
Sponsored Events - with events like Gene Simmons Live & Global,Ortsbo has developed a unique multi-language, multi-user chatplatform that is attracting sponsors that wish to reach usersglobally. Fees for sponsorship, depending on the event and businessterms, include media rights, product placement fees and revenuesharing.
Language Learning - recently, Ortsbo announced a deal with Torontobased, Lingo Media to develop and implement an online languagelearning center. Users can pay, on demand, by module or course forhighly engaging language learning tools. Ortsbo will receive 50% ofthe revenue from the program.
Apps - Ortsbo is developing for mobile and portable computing aseries of native applications for many of the most popularsmartphones and tablets along with new and entertaining languagebased apps. These applications will begin to release during thecurrent business quarter and throughout the Summer of 2011. Revenueswill be generated through user downloads and sponsor programs.
Mobile Messaging - Ortsbo is currently developing key mobiletechnology to allow multi-language messaging across mobile devices.Revenues will come from micropayment and carrier based applications.Further details will follow as they become available.
The following graph displays the significant growth of keyperformance metrics of Ortsbo.
To view the graph, please visit the followink link:https://media3.marketwire.com/docs/int425graph.pdf
Ortsbo supports global communications with instant translationcapability, real time multi-lingual social media chat and instantTwitter translation allowing users to communicate with family,friends and colleagues around the world, providing users with theability to break down language and cultural barriers through its easyto use, language centric interface. User demographics have continuedto favor the BRIC countries with China remaining the number 1 usagecountry for Ortsbo followed by Brazil, the US, South Korea, Canada,Taiwan, Germany, Argentina, Russia and India. Ortsbo's Top 10 usercountries have a combined population of over 3.4 Billion people.
Ortsbo's real time multi-session, multi-platform and multi-lingualapplication connects to PC and Mac computers, mobile browsers as wellas all major search engine chat platforms including Microsoft, Googleand Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi,Lotus Sametime, LiveJournal and Tencent QQ and QQ International,China's largest chat platforms and Twitter. Ortsbo instantly providesreal time translation capabilities to well over 1 billion active chataccounts in over 170 Countries / Territories.
Given the significant increase in overall usage, Ortsbo has addressedany near term and future concerns for server, bandwidth and computersystem management. Working with Microsoft, Ortsbo has agreed to moveits computer operations to Microsoft cloud solutions, Windows Azure.This solution will provide Ortsbo with access to effectively infiniteserver capacity and bandwidth and reduce capital expendituressignificantly, as the Company will not have the need for massiveinfrastructure investment. Ortsbo is currently in the process ofimplementing its Azure application and expects to be fully engagedthroughout this business quarter.
Full details of news coverage can be found at the Intertainment website - www.intertainmentmedia.com
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To review Ortsbo's weekly performance metrics and the Company'scorporate blog, please visit www.intertainmentmedia.com/blog
About Ortsbo: www.ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time conversational translationin over 50 languages and seamlessly integrates with today's mostpopular social media platforms.
Ortsbo Inc. is a division of Intertainment Media Inc., a Rich MediaApplications leader, focused on delivering leading edge technologyand marketing solutions enabling clients to power enhanced branding,loyalty initiatives and consumer engagement. Selected as a MicrosoftGlobal Agency Initiative partner, Intertainment has joined an elitegroup of interactive agencies worldwide that Microsoft recommends toits Partners and Customers.
International rock legend, accomplished global entrepreneur and oneof the world's most recognized personalities, Gene Simmons hasendorsed Ortsbo.com, having signed on as a business partner and toserve as Ortsbo's official spokesperson.
The personification of today's globally connected, multi-culturalcitizen, Simmons is fluent in five languages, including English,Hebrew, Hungarian, and German, as well as some Japanese and he'sworking to add Mandarin to his repertoire. Simmons will lend hislegendary personality to help spread the word about Ortsbo's unique,translator experience platform that integrates seamlessly with themost popular social media platforms to enable users from around theworld to instantly send and receive messages in their nativelanguage.
Intertainment Media owns and operates a number of key propertiesincluding Ad Taffy, itiBiti, Ortsbo and Magnum. For more informationon the Company and its properties, please visitwww.intertainmentmedia.com
Headquartered in the Toronto, Canada region, with offices in NewYork, Los Angeles and San Mateo, CA, Intertainment Media Inc. islisted on the Toronto Venture Exchange under the symbol "INT" (TSXVENTURE: INT) and in the US under the symbol "ITMTF". Intertainmentis also traded in Europe, on the Frankfurt Exchange under the symbol"I4T".
This news release may contain certain forward-looking information.All statements included herein, other than statements of historicalfact, is forward-looking information and such information involvesvarious risks and uncertainties. There can be no assurance that suchinformation will prove to be accurate, and actual results and futureevents could differ materially from those anticipated in suchinformation. A description of assumptions used to develop suchforward looking information and a description of risk factors thatmay cause actual results to differ materially from forward-lookinginformation can be found in the company's disclosure documents on theSEDAR website at www.sedar.com. The company does not undertake toupdate any forward-looking information except in accordance withapplicable securities laws.
This release may contain forward looking statements within themeaning of the "safe harbor" provisions of US laws. These statementsare based on management's current expectations and beliefs and aresubject to a number of risks and uncertainties that could causeactual results to differ materially from those described in theforward looking statements. Intertainment Media Inc. does not assumeany obligation to update any forward looking information contained inthis news release.
Neither the TSX Venture Exchange nor its Regulation Services Provider(as that term is defined in the policies of the TSX Venture Exchange)accepts responsibility for the adequacy or accuracy of this release.
Contacts:
For Ortsbo / Intertainment Media Inc.:
David Lucatch
CEO
800-395-9943 / 905-763-3510
info@intertainmentmedia.com
www.ortsbo.com / www.intertainmentmedia.com
Public Relations / Media Inquiries:
SS / PR
mcampe@sspr.com
www.sspr.com
SOURCE: Intertainment Media Inc.
mailto:info@intertainmentmedia.com
https://www.ortsbo.com
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