RE: RE: RE: 1.3 million TV commercialsI've been doing B2B (business-to-business) information and communication technology (ICT) sales for 15+ years for major tech companies. I'm still always surprised when someone like myself, trying to quickly understand the value proposition (dollar-wise) of any particular publicly-traded company trying to attract retail investors, can't simply click on a link to a 60-second "elevator pitch" that summarizes the $-quantified business case that a target customer should expect when switching to doing things a new and better way. What's the executive message ? What's the business value justification -- even a range -- with an ROI and/or payback period example when x dollars is invested in a solution like YOO has to offer. I want to know how much a company, like Tim Horton's for example, might save IF they went with the YOO way of distributing or enabling advertisements in the new world. "You do the math" is fun, but I don't have anyway of verifying my "You do the math" numbers. Is that daily, or weekly, or monthly ? Further, are those numbers 'sound' ? They seem low to me. Labor cost savings alone would/should be more than those dollars. Anyway, having said all that, I do like the web site. And a $12M market cap seems like a small price to pay for a company in this particular technology space. We'll see. I'll keep poking through it as time permits. Hard to justify a 'full-court-press" with what's being discussed here on this board though. I do appreciate everyone's input, though, and will continue to read for as long as I have interest. Anyone have intel on what %age of shares are 'insider held' ?