Edmonton Indy and OrtsboOrtsbo.com, the real-time social media experiential translation platform, and INDYCAR announced a multi-year partnership that makes Ortsbo.com the "Official Online Translator Service Provider" for INDYCAR and the IZOD IndyCar Series.
It will allow INDYCAR's teams, car and driver sponsors, and fans around the world to keep pace with the IZOD IndyCar Series. Ortsbo is headquartered in Toronto, which plays host to the Honda Indy Toronto this weekend.
Ortsbo enables real-time conversational translation in more than 50 languages and seamlessly integrates with today's most popular social media platforms; translates e-mails on the fly with O4O (Ortsbo for Outlook) and connects with PC and Mac computers, mobile browsers and major search engine platforms.
"We look upon our relationship with Ortsbo as more than just a sponsorship," said INDYCAR CEO Randy Bernard, "It's a true partnership that will help us expose IndyCar racing to people around the world by breaking the language barrier between the fans and their favorite drivers. It will truly connect and engage all sides of the INDYCAR community."
INDYCAR's official website (www.indycar.com) also will be translated into three languages - Portugeuse, Spanish and Mandarin Chinese. Transcripts of press conferences will be made available in multiple languages for distribution to the media, on www.indycar.com and social media sites.
"Racing fans from all over the globe can now interact with some of the world's best drivers in a way they haven't been able to before," said David Lucatch, president of Ortsbo. "Ortsbo translates text automatically, eliminating the typically tedious and inefficient translation process of other services."