ADVERTISING NETWORK MILESTONES"With our success in helping the music and broadcast industries move to digital workflows for music and music video delivery, we saw a major opportunity to expand our business model to do the same for the advertising industry, particularly when we looked at the HD video content workflow and pricing models of the dominant players," said Karen Dealy, President, U.S. Advertising Operations. "With the shift to HD and the increased need for greater efficiency on tighter budgets, the time is right for DMDS Advertising."
YANGAROO’s DMDS Advertising network continues rapid growth as it has expanded to over 1000 leading US broadcast destinations. Advertisers and their agencies can now send content securely and immediately to networks and broadcast groups including the ESPN Network Group, Discovery Networks, MTV/Viacom Network Group, ABC Television Group, Belo Television, CBS Networks and the CBS Station Group, Fox Television Stations, Hearst Argyle Television Group, Sinclair Broadcasting and the Tribune Broadcasting Company. The rapid rate of adoption is a result of the streamlined and effective integration of the DMDS technology solution.
Charter clients include New York based Horizon Media, and Los Angeles based The Gary Group. Horizon clients Golden Corral and David’s Bridal are among the first to have utilized the DMDS platform with others expected to follow. The Gary Group expects to begin delivering SD and HD television spots in June.
6/1/2011 9:00:00 AM
First Customers on Board Resulting in Rapid Adoption by Over 1000 U.S. Broadcasters