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savinfamilyon Sep 06, 2011 11:58am
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the fastest growing toys category in UK
the fastest growing toys category in UKFriday, 19th August 2011 at 11:24 am
Exclusive NPD Group data (market research company) reveals that for the first five months of 2011, the total toy market grew by six per cent, driven by an increase in the average price, which reached £6.17 in May 2011.
The fastest growing category remains building sets, which is now bigger than either action figures or vehicles, and is the first stop for many when purchasing boys toys. Both Lego and Mega Brands are showing strong growth, with almost all construction properties in growth.