AD TAFFY... from INT MD&A Ad Taffy - The Company has developed a geo-location based mapping system, a marketing and promotional programutilizing mapping technologies to improve on-line marketing, called “Ad Taffy”. Ad Taffy allows consumers to betterconnect with brands from traditional digital advertising by providing the user the ability to “call” the retailer or service provider directly from a web ad. Ad Taffy was developed to take advantage of a consumer’s intent for a product or service and move them to action more efficiently and effectively. Ad Taffy development has been substantiallycompleted, with a mobile and HTML 5 version in development and scheduled for testing in Q4 of Fiscal 2012. Ad Taffyhas also developed the next generation of click to call technology that allows brands, retailers, direct response andnon-profit corporations alike the ability to allow consumer to connect directly with them through any digitalcommunication. The Company has also developed its technology to allow for integration into social media sites toagain allow consumers to connect with brands directly through the existing medium.