RE: When this type of actions occur it is one thing for a company that has a billion shares to rollback , consolidate or reverse split (What ever expression suits your fancy) when they have become financially stable and will not be diluting the shares any longer for survival. Those ones are on the up and up....But when a money loser company pulls this stunt it is a way of saying that they have milked the cow to the ground and need to offload shareholders so they can sell their shares all over again. As some say it should be illegal, but it is not. It is up to you to know when you have been had. The government or message board posters can protect you. You have to go by the old adage of "Buyer beware". If someone is slowly sliding it up your butt cheeks and you do not realize what is going on, then you need to get out of this criminal madhouse called the stock market. Idealism and trust work in childrens fairy tales....out here in the markets, it will just leave you penniless.