Mark and the others Like everyone else it seems, all think money can be made. Yet it's not that easy. It not a fault of poor thinking, just the reality of the business for smaller companies. Being a visionary comes with a price. The other company I mentioned yesterday, wants in on the auto dealership business also.
Here's a brief excerpt from one of their news releases:
Ackroo Inc. has executed a definitive sales agent agreement with NXGEN Payment Services, one of the world's largest merchant service providers. Under the terms of the non-exclusive agreement, NXGEN's United States network of 180 sales agents will assist with the marketing and sale of Ackroo's DealerCard program to their current and prospective automotive dealership customers.
DealerCard is Ackroo's turnkey revenue-retention loyalty program, specifically designed for automotive dealerships to increase profit margins, boost customer retention and create new revenue streams.
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With all that I have seen, all such are ;losing money and deep in debt. I begin to wonder about even staying in such an industry. Maybe Futura should leave the fold and move onto something else? As long as there are others who think they can make big money, maybe a sale of Futura will be easier than first thought and also get a good price.
David can revisit the idea of continuing in the loyalty business. But look around and see the difficulties being encountered by all who venture. With the exception of Air Miles and Aeroplan, it's tough going for the rest..