update
Ortsbo Provides Year-End Update
Validation of Strategy with Customers, Development of Team, and Progress on Spin-out
Toronto - Canada - December 20, 2012 - Ortsbo, Inc (a subsidiary of Intertainment Media Inc. TSXV:INT
/ US:ITMTF / FRA:I4T) continues to progress along the previously announced strategy and business
plans. “A few weeks ago, we announced our focus on three business lines: Global Commercial Solutions
for Global Customer Care and Global Market Communications; Gamification; and Specialized Social
Networks.” states Bultema. “We are pleased to now have partners and customers moving ahead in all
these areas. This represents validation of our market and product focus, and also for the monetization
model and business plans associated with our markets, solutions, and products.” Beginning after the
first of the year, the company will routinely provide updates on customers and partners along each of
these business lines.
“We have also reached a key point in the development of the company,” says Bultema. “We now have
key executives, leadership, technology, operations, and customer teams in place.” In effect, Ortsbo is
now functioning as a free standing company. Intertainment Media continues to provide board and
financial oversight and resourcing, but even this stands to be transferred as part of the stand alone and
the proposed spin-out process. Three key leaders warrant mentioning.
Vice President of Technology and Products, Mance Harmon has completed all of the technology transfer
and product planning to a new core engineering team in Austin, Texas. Harmon is a proven leader in
software and innovation. Most recently, Harmon was founder and CEO of tech company, BlueWave
Security. He was Senior Director of Products at Symbol Technologies (purchased by Motorola, now part
of Google), after Symbol purchased the software company he founded, Trio Security. Prior to that,
Harmon had a career as a research computer scientist with the US Air Force, with an undergraduate
degree in computer science from Mississippi State, and a Masters from the University of Massachusetts.
Complimenting Harmon is Leemon Baird, Senior Director of Research. Most recently, Baird was a
research computer scientist with the US Air Force and Professor of Computer Science at the US Air Force
Academy. Baird worked with Harmon at both BlueWave and Trio as CTO, and holds a PhD in Computer
Science Machine Learning from Carnegie Mellon University, as well as a Master of Science from
NorthEastern and a Bachelor of Science from the US Air Force Academy.
Bill Auvil heads up customer facing functions as Vice President of Customer Operations. Auvil is a
veteran of the customer industry. For the last 10 years, he served as Vice President of Customer
Operations of software company, FrontRange Solutions, where Bultema recruited him to the role. Prior,
he was in leadership roles with Sykes, one of the largest companies providing global outsourced
customer care solutions. Prior to Sykes, he was with IBM for many years in a number of customer
management roles. Auvil attended the University of Kentucky.
In addition, Ortsbo is in the process of on-boarding a prominent leader to serve as VP of Sales and
Marketing. Finally, the company plans to bring on a CFO as part of the spin-out process to transition this
interim role from Intertainment Media.
“We now have the concrete results spin-out investors want to see as part of an investment and diligence
process,” states Bultema. The company continues to advance the announced plans of spinning out
Ortsbo during this next year. This is a major milestone both for Ortsbo, but also for the Intertainment Media strategy of seeding and incubating promising tech companies to maximize shareholder returns.
Ortsbo is gathering strong interest from US investors, and Bultema is at the front of this process.
As part of progress of the business, the board of Intertainment Media announces that Bultema is now
both President and CEO of Ortsbo, Inc. “Patrick has really done an exceptional job of both defining and
disciplining the business, but also of leading the transition of the company into the spin out process.”
states Chairman of the Board, Herb Willer. “He has exactly the kind of background and visionary
leadership skills Ortsbo needs, so we’re pleased to have him leading the company.” CEO of
Intertainment Media, David Lucatch says, “It’s been a great experience working with Patrick on Ortsbo.
It’s rewarding to have the core strategy of Intertainment Media validated through this process, and I’m
confident in handing the reigns of leadership across to Patrick.”
Seasoned tech company leader and industry maker, Patrick Bultema, joined Ortsbo as President in
March, 2012. He has served as a CEO, Venture investor, advisor, and founder to tens of emerging
technology companies. Most recently, CEO of CodeBaby. He was also: Venture Partner at vSpring
Capital; CEO of XAware; CEO of global software company FrontRange Solutions; founder of Knowlix, and
executive with Ziff-Davis, among other roles.
About Ortsbo.com
Ortsbo (www.ortsbo.com) enables real-time, cross-language