RE: If I Thought I was going to add to my position at $15, but I held off and added a ton more @ 12.99 today. I'm not sure about the shorts, but I feel fantastic from where I'm sitting!!!
People forget that BB doesn't have to be the #1 in the market, we just need to return back to profitability with a solid gameplan to keep increasing shareholder value. Heinz might not be the next Steve Jobs, but he is definitely open-minded and knows what he's doing. He didn't get 2012 CEO of the year for nothing and I wouldn't be surprised if he gets it again this year.