ADHC - The Market for mHealth App Services Will Re The market for mHealth services has now entered the commercialization phase and will reach $ 26 billion globally by 2017, the new "Global Mobile Health Market Report 2013-2017" by research2guidance says.
Top mHealth publishers manage to generate more than 3 million free and 300,000 paid downloads in the USA on the iOS platform. The reach on other platforms and in other countries differ a lot but show also the increase of business potential for mHealth apps.
Not only are consumers taking advantage of smartphones to manage and improve their own health, a significant number (15%) of mHealth applications are primarily designed for healthcare professionals. These include CME (Continued Medical Education), remote monitoring and health care management applications.
Currently there are 97,000 mHealth applications in major app stores, 42% of them adhering to the paid business model. With more and more traditional healthcare providers joining the mobile applications market, the business models will broaden to include healthcare services, sensor, advertising and drug sales revenues.