RE:Initium was largest competitor and number 2 in the world.
Unfortunately the Initium technology was never successfully deployed, only with caveats and missing functionality. Check out the failures like Jet2, AirAsia, Germanwings, Finnair Catering initial deployment attempts, Lufthansa worldshop, etc etc.....
To quote a customer "Initium are sh1t, but less sh1t than the competition". That was a quote made direct to me from the number three person at Fly Dubai where the best technology was deployed, that best technology was ceased when Onboard Retail merged with Initium and started to use a piece of junk they called onBOS2. Sadly Onboard fell for the smoke and mirrors of Initium hence the need to be taken out by GXI. Had GXI waited a while it is my feeling that Initium Onboard would have folded under the debts and inability to pay wages.
So that was the crock of sh1t GXI spent your investments on. The opportunity to turn it all around is stil there but a long way off.