Streaming videoThe business of streaming video content has been expanding rapidly with
an increasing number of companies, both large and small, joining the
competition. With 27% of Americans now streaming TV shows and movies,
up from 16% in 20101, it is of little surprise that cable
giants are facing the pressure of cord cutting as consumers realize the
benefits of opting for streaming services over cable subscriptions.
Netflix, Hulu, and now Amazon, offer subscription models while others
like Apple, Walmart, and Best Buy run on a pay per view basis. The
future of the video streaming business looks bright and offers many
opportunities for players in this industry.