re change of name.whats in a name? Who would name their kid Adolf, Stalin or Sadam?
As for Bioniche. What does the name evoke but the selling of assets cheap for survival, discounted stock placements, flawed management etc etc. At least that's what the name means to me even though it is under new management.
The name is tainted, in my humble opinion.
But then people's memories are short. Wasn't there a perfume that came out a few years ago called Adolfo?