Technology Applications International Corp. (NUUU) Electron Technology Applications International Corp. (NUUU) Electron Beam Water Purification Technology Expansion Enabled By Core Anti-Aging Skin Care Business
Technology Applications International’s (OTCQB: NUUU) core focus is in cutting-edge regenerative skin care products developed through their wholly-owned Rejuvel subsidiary. The company’s top of the line skin care offerings in their REJUVEL line are based around exclusively licensed NASA-patented technologies, like a proprietary RWV bioreactor (rotating wall vessel) that is capable of performing three-dimensional cell culture, producing both plant and mammalian stem cell extracts. Such innovative products allow the company to tap into the sweet spot of a thriving global skin care market, which is on track to hit $121B by 2016, with advanced anti-aging crèmes that appeal to women all over the world, as well as an increasingly lucrative male audience.
The company’s breakthrough facial repair crème product, an anti-aging marvel, is able to actually repair skin at the molecular level by prompting fibroblasts to biosynthesize the collagen, elastic fibers and necessary glycoproteins required to keep skin looking and feeling young. The product naturally compensates for the normal effects of aging, like reduced production of fibroblasts, which generate the extracellular matrix underlying the skin’s structural and biochemical integrity.
Working off of this firm foundation, in an established market that is growing across the U.S., EU and China by leaps and bounds, NUUU is well positioned to tackle the complex focus of their other wholly-owned subsidiary, NueEarth, Inc., which is doing revolutionary work in the critically necessary and underserved water purification markets. Savvy investors may already be well aware of how water, historically not considered to be a profit-focused commodity, is shaping up to be a global heavy hitter, with data points like shale boom-related hydrofracking and the California drought already igniting a firestorm of market making commoditization activity.
Water scarcity is rapidly becoming a major global concern, even in regions not traditionally considered to be arid, providing the logistical basis for a subsequent water market; a market that should form up quite solidly within the next decade, according to Global Water Development Partners, among others. One of the primary causes of water scarcity is pollution from a variety of sources, ranging from energy recovery, mining and industrial agriculture, to burgeoning populations in heavily concentrated cities. Industrial agribusiness has created particularly ominous problems, like the skyrocketing usage of antibiotics (as much as 200k tons globally) among livestock, leading to the stimulated evolution of antibiotic-resistant pathogens.
Moreover, chemicals classified as endocrine disruptors, especially from sources like certain pesticides, which end up in the water like the antibiotics used to treat livestock, pose a grave concern for which even the most modernized wastewater treatment facilities are today ill-equipped. The recent ban on triclosan in Minnesota for instance, shows another pollution source that was hitherto not well understood and which was considered by many to be innocuous. This common anti-bacterial ingredient, found in a variety of cosmetics and personal care products like hand soap, was turning up at alarming levels in various water sources. USGS data even shows triclosan to be among the top 10 persistent contaminants in the nation’s rivers, lakes, and underground aquifers.
Clearly, the need for more effective, broad-spectrum water treatment technologies is immense and will only grow as supplies of fresh, potable water become increasingly scarce. That’s what makes NueEarth’s electron beam accelerator technology so appealing, particularly because the current design is packaged into a semi-trailer-mounted mobile unit, capable of handling high volume throughput of 40 gallons per minute and being moved easily from site to site. This e-beam accelerator technology purifies contaminated water by generating three reactive high-energy species: aqueous electrons, hydrogen radicals, and hydroxyl radicals, collectively capable of effectively destroying/oxidizing organic compounds or pollutants to non-detectable ppm concentrations.
The entire chemical chain reaction occurs in milliseconds, as the electron accelerator’s tungsten wire filament emits a steady beam (25 kW) of high-energy (0.5 MeV) electrons, decimating organic compounds and only raising the water temperature around 1ºC on average under typical operating conditions, all without generating secondary residues or spent media. This is an extremely lightweight and efficient approach to water remediation, and NUUU’s NueEarth subsidiary has plans to develop the e-beam technology into a variety of applications, which will be ideally suited for the primary drinking water, frac water, municipal sludge, and wastewater markets.
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