RE:Something's brewing...
Not sure where you found this but "what you call brewing" was announced already. Going to be a few more months at least before it is launched - will be interesting to see what percent of the market share they capture.
A number of other small players tried to get into this market (incluidng SWOOP who basically had no revenues that came with the purchase (tells you a lot)) and couldn't as the two big players are ahead of the game. No reason for players to switch fantasy sport service providers. In fact, it't oppose hurdle - in general, players prefer to stay with their current service provider as there is no effort or hastle
Add to that, they are familar the existing service providers site, etc.
The Score has a chance but it won't be easy.
Regardless, it will be months before we know if they will be successful on this business venture.