Not all announcements are of equal weightTwo new user features were announced today- gold price alerts and bank wire improvement. By themselves, they aren't a "big deal" in terms of the stock price. But they are welcome from a user experience point of view. Anything that helps keep the account holders happy and increases platform participation is good.
clearly there will be more announcements coming soon. In my opinion, the big one will be the arrival of the debit cards. I can just imagine 100,000 users whipping out their new BitGold cards at Starbucks and Tim Hortons just for the sheer fun of it and to impress their friends. There will be a serious "cool" factor involved as well as a major confidence boost in the service.
"Hey, look at this! i can spend my gold!"