RE:From too overpromotional to too underpromotional:
Keep in mind
- costs are going up as opposed to down due to synergies and also, costs are going up to implement their marketing plan to expand organic growth. they communicate this to the market and told the market, Q4 will see higher costs but the benefits will be reflected starting in Q!. Maybe why they are holding back on releasing the information
- forget additional acquistions as they don't have the cash to do anymore and Michael lost his ability to raise more capital through the equity markets. They now have to rely on debt financing.
Their best strategy is to demonstrate success through the business plan. Market is reflecting the change in strategy from a roll up company to a growth company but only 15-20% growth (not too impressive relative to what was expected in the spring)
I expect to see some acquistions to add to the growth, but things will slow down on this front for the next 6 months at least.