LIQUOR STORES NA LTD 4.70 PCT DEBS T.LIQ.DB.B

LIQ Prefered Lables

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To rev up profit margins, it launched a preferred label program to get suppliers to produce exclusive products just for Liquor Stores at lower prices, reducing the need for middlemen as his team deals directly with wineries, distilleries and breweries. For example, Liquor Stores recently introduced a preferred label Pinot Noir called Covet for $19.99 a bottle 20 per cent cheaper than one of the best-selling Pinot Noir national brands, he said. Our merchants built the product from scratch with our winery partner, he said. It helps shore up the retailer's profit margins because of fewer marketing and other costs, he said. The retailer added about 50 preferred labels in 2014 and will have another 25 to 35 this year, he said, declining to provide their percentage of sales. https://www.theglobeandmail.com/report-on-business/rethinking-booze-retailing-at-north-americas-largest-publicly-traded-chain/article23975992/