Another think that I want to share...
Posters here are usually reacting to what is going on. The real players know where PHM is going ahead of time; they maybe buying slowly or shorting up to a secret date when they know reversal will happen; they are aware of some behind the scene discussions. Because of this doing DD is only as good as yesterdays news...some day traders are simply momentum traders which can be very effective because by the time the news comes out it is too late...