An Analogy
Bitgold - a new Fintech concept on paper originated from a dormant VSE shell listing, backed by a worthless gold claim, did fire up people's imagination with the stock skyrocketing after IPO days - subsequently merged with Goldmoney, a money-losing gold concern with gold owned by clients and based in Jersey, Channel Islands, a notorious tax haven run by some old-time dinosaur Gold bugs. The merger was what analysts would call "non-accretive". An investor who bought into Bitgold got Goldmoney instead. Like Kris Jenner found out that Bruce Jenner has turned into Caitlyn Jenner.