Great article to read when you know they have invested into Isodiol for $9 million. Takes away a lot of the worry of day to day dealings with the company.  Believe in the product and the future and let the company and their big investors do the work.

https://www.google.ca/amp/s/www.forbes.com/sites/amyfeldman/2016/06/19/how-canadas-serruya-family-made-some-300-million-off-a-bunch-of-faded-food-service-brands/amp/

“We have always been value acquirers,” Michael Serruya told Forbes in a recent telephone interview. “And we hope that we see values or opportunities that others overlook. Typically it is those type of assets that have the greatest upside.”


And from Isodiol a website last week 


https://globenewswire.com/news-release/2017/11/29/1210580/0/en/Isodiol-International-Inc-Announces-Appointment-of-Dr-Ronald-Aung-Din-as-an-Advisor-Closes-Strategic-Financing.html

"The Serruya family is pleased to participate in a material way in this recent round of financing by Isodiol," stated Aaron Nathaniel Serruya.  "As we have seen with our sponsorship of Aphria and others in this space, those companies with exceptional leadership and intellectual property will thrive in this industry and we believe that Isodiol has both of these components."