it's all about ad revenuethis is all about projected ad revenue during the period in which the Olympics stole everyone's eyeballs, hence falling add revenue expected for this quarter. Having said that in addition to existing sponsors the new sponsors of Global's Big Brother are: The Brick Reaffirms its Commitment as a Season-Long Partner. Additional New Sponsors Include Air Transat, Wendy's, Hasbro, SkipTheDishes, Shaw Communications, as well as Warner Bros. Pictures and Metro-Goldwyn-Mayer Pictures' Tomb Raider Movie. GLTA