Sky loses La Liga broadcasting rightshttps://www.cnbc.com/2018/05/02/sky-lose-la-liga-rights-to-eleven-sports.html
The problem with TSGI hitching their ride to Sky is that if Sky TV doesn't win sports broadcasting rights, then Sky Bet will suffer.
It's a bold, yet risky move by Ashkenazi. I hope it works out, but don't fool yourself, it's not a slam dunk. Broadcasting rights is crucial to their business, yet TSGI will have almost no input in Sky Broadcasting's bidding strategy.