RE:RE:RE:RE:Okay, explain it to me slowly; Goodwill.Goodwill, in a nutshell, is basically 'brand recognition and reputation'. You could assign it a value of whatever you want. It is hard to calculate BECAUSE it is intangible. For example, Heinz ketchup. The brand, Heinz, would have significant 'goodwill' and if you bought the company, you would pay dearly for the value of the brand. Would you pay what they carried on the books? Doubtful. That is usually a number accountants use to make things look 'reasonable', especially for companies that deal on their reputations significantly, like a company that owns TV stations, where brand recognition and reputation is tantamount to being successful...
HTH
GL>
CB
jimmyc888 wrote: I think the content, patents, trademarks, and licensing are actually considered as intangible assets on the balance sheet.
I think goodwill is moreso the value of the brands they own, so things like Nelvana, Global TV, Global News, 102.1 the Edge, like the value that would be represented beyond the hard asset value + the value of the intangibles based on say the income they generate.
Like the Toon Boom software Harmony (used to makeThe Simpsons, South Park, The Family Guy, Rick & Morty, and a ton of other shows) would be an intangible, the Toon Boom brand value would be goodwill. What goes beyond the base intangible value. The brand recognition would be the value of the goodwill.