RE:RE:RE:RE:nice price. time to pick up shares? It's a head scratcher.Those who are treating Corus like a company on its deathbed are only saying so as part of their overall short and distort strategy. The sad truth is that there was just enough of a drop in ad revenues and it makes just enough sense to say that cable TV is dying, that many people panic sold YEARS ahead of time. Tsk, tsk.. LOL.
I'm down about 55% on this turd, but I still think that I'll eventually get back to at least 75%. Eventually, someone like Netflix, Crackle, Hulu, etc will strike a deal with Corus and all of a sudden they will be marked as a modernized content company and be seen as the biggest bargain ever and there is a 50% chance that Motley Fool will be calling it that week.
This is inevitable. It is the way of all media content providers these days. Probably by the time I die in 20-30 years, their subscriber base will be 25% less, or maybe not. Who is to say the internet won't go completely to sh*t with the loss of net neutrality and streaming will become terribly expensive or terribly sh*tty. No matter what the future holds, the companies that provide content are going to survive/thrive...
GL>
CB
jimmyc888 wrote: You do realize that Q1 2018 was the first time that TV advertising was down since they started breaking out as a separate line item? It was up a touch Y-Y for Q2 2018, despite it being an Olympics year; that said, I suspect that the Ontario election helped bouy the number.
While I don't see a ton of growth for TV advertising, I think it's far from dead, and it makes up just over half of Corus' revenue. I think we'll see an increase in subcriber revenue due to the minimum wage increase in Ontario and will eventually result in higher ad spending as more subscribers means ads can reach more people. I think it'll remain relatively flat for at least 4-5 years, with a temporary big bump in 2019 for the Federal Election.
At the same time, Corus is ramping up their content creation and online capabilities. They just added chromecast support for GlobalGo, which can be used to serve up ads. Plus they seem to be adding a lot more focus on online news coverage and implemented anti-ad-blocker technology for globalnews.ca. I suspect their online revenue actually gets rolled into their TV advertising number.
I think as a company Corus has a fairly strong position in the Canadian market, and can keep that as long as they can increase the focus on their content creation, whether it be TV shows, movies, music, or Canadian national and local news.