GREY:PGDIF - Post by User
Comment by
Kidlapikon May 31, 2018 10:26am
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Post# 28104943
RE:RE:RE:RE:RE:Debeers synthetic News
RE:RE:RE:RE:RE:Debeers synthetic News
I think it is a smart move for De Beers to get into the synthetic diamond business. This way they can help control the branding and narrative around them. Just getting the word 'synthetic' out there more. A special moment is made less special by drawing into question its authenticity; marking a special occasion by going shopping for a 'synthetic' diamond or a REAL unique diamond? I'm not saying the synthetic market will not grow as for sure it will but I do not see it being the end of the diamond business especially as investment vehicles and the special diamond market.