From my perspectiveFrom my perspective, Hexo is the girl that is a little bit chubby, frickled and braced, curly orange hair with A+ grades. No one wants to date her, even thought maybe we should. Because she has lots to offer right.
The packaging is disgusting. I knew it when I saw it. The names are crazy stupid. Aiming the marketing to 'new' customers, olders, is ridiculous. The nutrients line that sell the most in the weed industry is by far, advanced nutrients. Go take a look at their marketing/branding. COTTON CANDY, BIG BUD, colored drawings/pictures that makes you wanna buy the damn nutrient. Atlantide, Bayou, and other stupid names needs to leave. Weed isn't new. People have street knowledge. People want Pink kush, purple kush, Tangie, PPP and other KNOWN weed strains.
Aphria and Aurora are the best packages. Because we can't see the weed inside the bottle, the bottle is what you buy. Not the weed. This is how it works. Hexo blue bottle is not THAT bad, but it's a no go to buyers. Blue isn't an attractive color. It's cold.
Finally, I think that Hexo has alot on paper, but lacks attractiveness. Just like that curly haired chubb.
My 2 cents.