Canopy Rivers ~ Greenhouse JuiceA small investment - $9M , but a big story
Rivers has financed the expansion of a cold pressed juice company into the MJ space
Greenhouse Juice started 5 years ago from a single Toronto location
have expanded to 16 locations in the city
they sell 300ml bottles of cold pressed organic veg/fruit juice for $7
and they can't make the stuff fast enough, yes, $7 for less than the size of a can of beer
Rivers has backed them to start a new JV to make CBD/THC infused drinks
their core clientelle are health conscious urbanites with $$$
the marriage is a good one, sales should take off and go National
another example of forward vision from CGC
while some LP's are still bragging about multibillion dollar grow ops
Bruce and Co have that locked down and paid for
the regulatory scheme under Canada rec MJ and competition from black market
are going to keep margins down for the forseeable future
the margins are going to be in manufactured drinks and edibles
CGC leading the way, again, as usual
we are playing 3D chess
the rest are still trying to understand checkers
https://nowtoronto.com/food-and-drink/food/greenhouse-juice-cannabis/