Sproutly Announces Premium Recreational Cannabis Flower Bran VANCOUVER, BC, March 18, 2019– Sproutly Canada, Inc. (CSE: SPR) (OTCQB: SRUTF) (FSE: 38G) (“Sproutly" or the “Company”) is pleased to announce Sproutly’s premium cannabis brand for the recreational market: CALIBER, designed for the cannabis connoisseur and delivered via Sproutly’s craft cannabis flower production. The Company’s anticipated beverage, edible and derivative products are expected to be marketed under a complimentary portfolio of brands.
“Sproutly’s CALIBER brand is being curated with the cannabis connoisseur in mind, a segment we believe to be the largest and most attractive consumer base for high-quality craft cannabis flower. CALIBER is targeted to adults who are looking for a brand distinguished by its consistently premium quality flower and smokable products. As consumers begin to navigate the newly-legalized recreational cannabis market, it is our belief that there is an opportunity within the consumer space for a premium brand backed by consistent and superior product quality.” commented Melise Panetta – Vice President of Marketing and Sales.
CALIBER will be the brand under which Sproutly will market its high-quality, small-batch flower and smokable products produced in its Toronto Herbal Remedies (“THR”) production facility. THR is an indoor 16,600 sq. ft. production facility located centrally in the Greater Toronto Area (“GTA”). THR utilizes state-of-the-art production and climate-control technology and methods designed to pharma-grade standards which enables it to produce ‘top-shelf’ premium cannabis flower.
Following the receipt of a sales license from Health Canada and ahead of distributing its flower products, Sproutly will roll out a CALIBER brand campaign in compliance with Health Canada's guidelines that will provide consumers with important product education and information, brand highlights, and the vision behind the brand.