Go Green or Go Home
Dixie Brands to launch Go Green on April 20
2019-04-10 06:47 ET - News Release
Mr. Chuck Smith reports
LEADING U.S. CANNABIS EDIBLES COMPANY CELEBRATES 4/20 BY LAUNCHING "GO GREEN"
Dixie Brands Inc. has launched Go Green, a brand commitment to transition Dixie toward a more sustainable and environmentally friendly future. Dixie has been perfecting the art and science of crafting quality infused-cannabis products for nearly a decade and at the heart of every award-winning product is a deep rooted passion for and belief in the power of the plant; that's why, timed to 4/20, Dixie is proud to announce a company-wide promise to be better stewards of the earth.
Dixie will kick off "GO GREEN" by partnering with One Tree Planted , a nonprofit that works with reforestation organizations around the world to get trees in the ground in order to help with forest fire recovery, expanding wildlife habitats, improving watershed health, and providing a social impact to local communities. To support the organization's mission and to help offset its carbon footprint, Dixie will donate $1.00 1 from every Dixie Brands product purchased on 4/20. For every $1.00 Dixie donates, One Tree Planted will plant one tree in North America.
"We recognize that we rely heavily on Mother Nature to create our award-winning products, and we have a responsibility to take care of her if we want future generations to continue to benefit from her resources," said Chuck Smith, CEO of Dixie Brands. "4/20 is always a very exciting time for our category, and this year we're thrilled to launch our GO GREEN commitment in partnership with One Tree Planted to execute a tangible and immediate program that allows us to begin offsetting our carbon footprint right now, while inviting consumers to get involved right alongside us."
Beyond 4/20, 'going green' will remain a top priority for Dixie as the company vows to become Clean Green Certified for its facility by 2020 and helping partners to do the same. Dixie will also purposefully review and revise packaging to ensure at least Class One Recyclability for products and plans to phase out non "green" packaging manufactured in all Dixie facilities in the future 2 . Additionally, Dixie will implement a new company-funded employee volunteer program, providing employees with the opportunity to give back and support the environment with the brand's full support.
"The cannabis industry as a whole is growing at a rapid pace, and as a pioneer in CPG cannabis, we believe the industry must do better to protect the environment," said Smith. "It's time to shine a spotlight on this important industry-wide issue and lead by example in implementing sustainable business practices. We believe it's about looking forward, being responsible and conscientious as it relates to our environmental impact, and encouraging others to do the same."
Dixie expects to open six more facilities across the U.S. in 2019, including the newest operation in Michigan which was announced last month. As the business expands its footprint, both nationally and internationally, Dixie is also committing to updating and building eco-friendly facilities that include:
Transitioning all light fixtures to LED Closing production facilities one day each week to conserve energy Providing a $500 annual credit to employees that have electric cars
Since 2010, Dixie has been a trailblazer in the cannabis category, creating safe and delicious THC and CBD-infused products for its customers to enjoy. Known for its award-winning portfolio of handcrafted products with pure-extracted THC, Dixie is the trusted source for innovative, safe and effective cannabis edibles. Those interested in learning more about how to "GO GREEN" alongside Dixie can visit www.dixiebrands.com/gogreen .
Dixie Plans to open six more facilities across the US in 2019. The buzz will be with who are they going to partner with in those states. The MSO in the states have higher Market Caps due to talks regarding the save banking act and what it could do to the cannabis industry in the states. i'm really looking forward to Dixie Brands moving into Florida the most out of the 5 remaining states. Amazin!
All imo!