Why Aurora Cannabis hasn’t signed a deal with a U.S. giant
This is an excellent article that explains why Aurora Cannabis hasnt signed a deal with a U.S. giant like other pot companies. It also displays what part Nelson Peltz has played in the company's direction. Aurora prides itself in doing things different, one of the earliest signs of this is emphasis on developing higher margin Medicinal MJ while the rest of the sector was concentrating on getting ready for recreational. The main takeaway here is Aurora will be securing several deals across several sectors, while keeping its independence, an envious position for any corporation to be in. Being different does not make it wrong, and in Aurora's case, the direction of Aurora may very well prove to be the best path. Time will tell. https://www.marketwatch.com/story/why-aurora-cannabis-hasnt-signed-a-deal-with-a-us-giant-like-other-pot-companies-2019-05-02