Walking The Bulls Back from the Edge... Thank you for the response and you make some valid points but let me try to quell your fears because I think you might be a little off on some. 1) Contracts - it is industry norm to set up contracts that run across multiple Q's which is demonstrated that the 10M+ in preannounced contracts will all be running through Q3 - Q4 these longer duration over multiple periods shows the strides they are making with larger clients getting larger and longer commitments. Compound that with the fact that Tal was spefically talking up the depth of the backlogged business at the stable view conference this month had the stock popping 10%. 2) Technicals - yes, it would of been nice to break 1.40 to the upside but the 1. 20 lvl has held all summer and this is where you got the big insider buy, drawing a line in the sand. I don't see it breaking 1.20. 3) Balance Sheet - 80% of the EBITDA generation will come in the back half of the year so they will have a large cash inflow into YE and Q1. Add to that credit line just got extended and they are focusing on organic growth so no large earnouts to pay for acquisitions. They will not be raising capital just for balance sheet maintenance. 4) The Trade Desk - is a market darling trading >10x Net Sales... market loves the model as it gives people an alternative to facebook/google to play programmatic ad space that is growing >20% YoY. 5) Publishers - there is a fatal flaw in their model, they have to pay to develop their content and don't have unquie identifiable data like facebook/google. The supply side platforms like the Trade Desk and Acuity Ads are crushing them. 6) Cookies - Tal addressed this exact issue on the call, they are already developing their platform around multi variables that can deliver superior ROI for customers with or without the use of the cookie. I hope that answers all you questions. I work weekend nights in a factory so I will be around all night, and the next night, and the next night. Hahahaha