RE:960 hrs count down to launch Bridgelake,
You'll need to reset your clock and wait a while to restart it. 960 hours is but 40 days from now, but the PR stated the finished product would be in the warehouses in Ohio "by the end of November." By my reckoning it appears the launch date has slipped from the original early November to mid Q3 and now to end of November/early December.
As I'm located just across the border in PA, I expect I'll make the trek to OH to pick up a few packs, or maybe a carton, once the product launches. I have a few friends who still smoke and I plan to introduce them to TAATs (original, smooth, and menthol) and get their reactions.
I'm a former smoker myself, but I won't be smoking them since I quit a 20+ year habit back in 1979. Besides, I wouldn't be getting the nicotine lift (nicotine stimulates the liver to release sugar which provides that lift, but 90% of the lift comes from the first cigarette of the day; the second cigarette hit releases only 10% and after that the liver is saturated and doesn't respond to the nicotine until it has had some hours to recover; meanwhile, the brain craves that original lift, so it provokes repeated smoking ... and the habit is formed).