RE:!!!!****NEWS OUT****!!!! I'm not sure about huge, but certainly another revenue stream.
Fake reviews on Amazon / Walmart / Youtube have been there for a long time and people just get craftier and craftier. It's not like brands don't pay people to leave positive reviews while giving away their product for free. Or competitors paying people to buy competiting products to leave a bad review. It's been a problem for a long god damn time and I don't really see how UKLIPZ changes that.
Via video reviews? That's just the same thing different medium. How can a brand or third-party source be trusted when they are the same entities encouraging fake reviews.
I just bought something from Amazon and was left a card to leave a 5 star review and if I didn't like it, write this random email for a free gift and more to leave a 5 star review. I reported it.