Timing I am hoping it's all about timing. I hope to see lots of pr about business south of the border from now until Christmas. Then I hope to see them release their financials just before finalizing listing giving it a pump before it's finalized.
They started adding some big guns to their team all aiming for improved networking opportunities south of the border and globally. Store count is nice but south of the border will be their gravy and differentiates them from other Canadian retailers.
Good luck folks.