Lets go Peller! Drink no wine before its time!I can't help but think that once Covid lapses, all of the boutique wineries and tourist desinations are going to thrive. Peller will be among them. Glad to read (and this is suprisingly important if you are growing crops -- or in the vineculture world "fruit") that Peller's "Crop came in" (think the old movie Giant with James Dean - one of the three he made before he died way back when - comes driviing in to the Bennedict ranch - sees Rock Hundson - Dean is covered with Oil - drives over the flower bed - announces to everyone including Hudson "My well came in....I;m a richin',.,..goddamn you sons of Benedicts....) you need a good harvest if you are a grower. You need the crop to come in. It did.
Pellter last annual conference call indicated they had a great harvest in the fall on all of their land. Their crop came in. They have No. 99 himself. Pure Icon. Put this out 2+ years and it will translate into more than good wine - maybe great vintage wine - and future profits as the wine ages in the tanks and casks.
Business built for the long term. Also looked at all the pictures thheir owned wineries are uniformly beautiful. And actually - sorry to say this - but future clilmate change is only going to help their wines in years to come. So wine - plus dinner at the winery - plus the wine club - plus marketing prowess -- plus e commerce....it will all work in the end.
Fashions come and go but this one is a keeper!
Live long and prosper!