just to give you a sense of ad revenue expectations, we just blew by Big Magic which has 36 grp vs our 46.3, BM get 2 million dollars per month in ad sales, thats a 24 million per year, Curt says , as our GRP rating climb the calls for our channel representations are ringing off the hook, the greater the crore the greater the revenue so we can basically use that 24 million as a mere stepping stone as we continue to out pace competitors and grow our base.