RE:Goes down no matter the result Corus is still up approximately 100% since October earnings report.
I could understand back before the dividend was cut or when Shaw dumped their shares all at once but there are far more profitable short positions than corus. Valuations are at a record high for certain sectors on the stock market.
Cable cutting, advertising drops are already known and focused for several years already.
Covid advertising hit has stablized and TV subscription revenue dropping by low single digits has been expected.
Any big advertising hit will mean that another sector was impacted to the point where they can no longer afford advertising.
Ontario for example if they closed down all automobile factories; Corus will be hit by car dealer advert impact but not even close to Linamar who would lose a large chunk of revenue.