RE:RE:RE:RE:News this week with sales As stated by a previous poster. Any announcement this company makes is to be taken with the worlds largest grain of salt. WHY?
Because they deliberately obfuscate. They would have you believe that receiving and shipping against orders is the equivalent of making a sale.
Were that the truth the real revenues for this company would be much, much higher.
Instead as we all now know...... this is not the case. They announce large orders..... some with shipping announced and others not so much.
On occassion they will follow the "order" announcement with a shipping announcement too...... but rare is the occassion that any of these shipments end up as real revenue......
The answer is simple. The product just doesn't work.
A long time ago...... they used to announce orders as sales, but because the warranty claims were so high, regulators (and auditors) "suggested" they change that to only call a sale a sale when units had been paid for in full. There was another caveat regarding warranty claim period too as I recall.
Nothing much has changed since the good old days. The company still would have you believe an order is a sale......and when the products don't work the company tries to replace them with upgrades "deeming it part of their continuous improvement policy". In other words Mr. Customer...... don't worry that the product not working, we'll just keep shipping you new ones until we figure it out.
And this only really comes to light at audit time...... cause that's when they have to explain the huge delta between revenues, orders and "shipments........ All in the name of R&D
And of course this company would never provide line of sight on customers (as in end user customers) as this would further expose their ineptness. Its worth noting that even their dealers don't announce customer sales
This could have been resolved years ago by implementing a real R&D test bed and long term test partnerships. But no...... not this bunch......
HUBRIS, EGO and GREED......