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Alternate Symbol(s): HSEEF

Hill Incorporated is a progressive bioscience implementation company. It is engaged in building pathways to better and healthier living by leveraging its consumer-packaged goods (CPG) expertise to commercialize technologies to craft cannabis solutions and non-alcoholic beverage products globally. Its Hill Avenue Cannabis business unit is pioneering the space where craft consumer products meet bioscience by combining its CPG commercialization expertise with its rights to use Lexaria Bioscience Corp’s DehydraTECH patent portfolio for product development, licensing and business-to-business (B2B) and business-to-consumer sales of cannabis ingredients or products on a global scale. Its Hill Street Beverages business unit represents its legacy alcohol-free consumer beverage marketing and distribution business. It provides DehydraTECH-enabled B2B solutions for both cannabis extractors and ingredient suppliers and CPG manufacturers whose products are infused with cannabis and or hemp extracts.

Toronto, Ontario--(Newsfile Corp. - May 12, 2021) - Hill Street Beverage Company Inc. (TSXV:BEER.VN) (" Hill Street " or the " Company ") is pleased to announce (V)ia Regal TM Pink Grape Sparkler is now available to licensed retailers for order at the Ontario Cannabis Store.

(V)ia Regal TM Pink Grape Sparkler is an early entrant to the "craft beverage shelf" at the Ontario Cannabis Store. Hand-crafted with clean, simple ingredients, it is designed to meet the demand for high quality craft beverages that satisfy a growing number of consumer needs and occasions.

"(V)ia Regal TM Pink Grape Sparkler sets a tone and a mood. A crisp, delicious, bubbly beverage, it's perfect for bright, fun, social settings or when you want to kick-back and relax," said Lori Senecal, interim co-chief executive officer of Hill Street Beverage Company. "Truly the first of its kind, this innovative cannabis infused sparkler is crafted directly from Canada's market leading alcohol-free product line-up. The familiarity and high standards of Hill Street's top-performing alcohol-free Shiraz provides an ideal platform to deliver an incredible new beverage experience."

(V)ia Regal TM Pink Grape Sparkler is Canada's first grape-based cannabis infused beverage. Its flavour profile is unlike any Cannabis infused beverage currently on-shelf.

"Just like the fine art of winemaking, (V)ia Regal Pink Grape Sparkler underwent a creative development process," states Craig Binkley, interim co-chief executive officer of Hill Street Beverage Company. "The end result delivers tasting notes that build on the rich alcohol-free red wine base and include blackberries, currants, pomegranates, grapefruit, and red wine for a flavour forward, unique beverage experience."

(V)ia Regal Pink Grape Sparkler is offered in a 355ml sleek can containing 10mg of THC and only 90 calories. Broader geographic distribution for the brand is being actively pursued.

This product launch marks Hill Street's continued progress into the cannabis space, having previously recorded its first cannabis revenues for licensing the use of DehydraTECH™ patented technology in its latest quarterly results.

(V)ia Regal(TM) Pink Grape Sparkler