Borrowing fees on Short selling I don't think too many retail investors are shorting Cielo because the borrowing fees are well over 30%. In my opinion, the only people that are shorting are most likely the financial institutions who are just selling a few shares to themselves in small quantities trying to drive the price down so they can accumulate. If you have done you're DD and you are happy with what you see then don't let the daily price action bother you.