Peak Fintech appoints Ellison as director of marketing
PEAK HIRES FORMER BDC EXECUTIVE AS DIRECTOR OF MARKETING AND COMMUNICATIONS
Peak Fintech Group Inc. has appointed former Business Development Bank of Canada (BDC) executive Barry Ellison as the company's new director of marketing and communications.
Mr. Ellison brings more than 27 years of experience in senior-level marketing positions at National Bank of Canada, the Business Development Bank of Canada and most recently SureTraxx Cash Management Systems Inc. where he developed, lead and executed comprehensive marketing and communication strategies in line with corporate objectives. He will now be in charge of all marketing aspects of the Company, including the Company's website and branding. Working in close collaboration with Peak's IR agency partners in Canada and the US, Mr. Ellison will also help coordinate capital-market activities and be responsible of all communications with Peak's stakeholders through the Company's social media outlets and the drafting of its news releases.
"This was an extremely important position for us to fill and we really wanted to make sure we got it right," stated Peak CEO Johnson Joseph. "There is so much at stake right now for the Company from a marketing and communications standpoint. We believe the Company is at an inflection point where it's beginning to transition from being just another small-cap tech company to possibly an internationally recognized Fintech platform. With our upcoming entry into the North American market, the Company's planned re-branding under its new name ("Tenet Fintech Group") and our expected up-list to senior exchanges in Asia and North America, we expect that considerably more eyes will be on the Company in the coming weeks and months. Therefore the Company's image, how it communicates with external stakeholders and how it's perceived by those stakeholders, whether in Asia, North America or anywhere else in the world, has never been more important. We have no doubt that Barry is the right person to guide the Company's marketing and communication efforts through this critical transition and in the years ahead. This is a tremendous addition to our management team, one that will benefit all of our stakeholders."